Nedda El-Asmar made her international breakthrough after training in Antwerp and London. In 1997, she was awarded the Sterckshof commission. A few years later, she was elected Belgian designer of the year and also received several Henry van de Velde Awards and labels. Design Vlaanderen considered her ‘Piu’ tableware the best product of the year. She designs for Hermès, Magnitude, Obumex, Maison Vervloet, Robbe & Berking and Puiforcat Paris among others. In 2007, Nedda was appointed as lecturer at her alma mater, the Royal Academy of Fine Arts Antwerp.
When we visit Nedda’s studio, we are overwhelmed by the beauty of the townhouse in which she lives and works. Her craft’s table looks out onto a lovely garden and it is easy to see how the most beautiful designs are created in these inspiring surroundings.
Nedda welcomes us in her world, the place where she loves to create. We are given the time to discover her creations, displayed immaculately alongside the walls of her studio. It’s instantly clear that this graceful craftsman enjoys aesthetics, the visual aspect of creations, the search for balance in design.
NEDDA IS ONE OF THE FIRST SILVERSMITHS WHO HAS CHOSEN TO DESIGN UTENSILS INSTEAD OF JEWELLERY.
She decided to focus on utensils after her training in Antwerp. Back then she often wondered whether she could survive by simply creating one-offs in silver and decided to continue her training in London. At the Royal College of Art, she realised there was much more to silver and came to understand that you can also fully focus on designing, having the objects manufactured by her clients.
A contemporary, personal twist is added to traditional items such as flatware or tableware. With a strong emphasis on aesthetics and design, her creations are both beautiful and functional. Nothing gives her more satisfaction than people saying that her work makes them happy. That is why she hopes mass consumption will come to an end one day. That people will appreciate arts and crafts more and notice the passion that underpins the creations.
PEOPLE UNCONSCIOUSLY BECOME HAPPIER WHEN SURROUNDED BY BEAUTY.
HERITIST lovers, Frederik & Vicky